Raising Cane's River Center

7 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 them that our building is also.” Owned by the city, the center is managed by ASM Global, who also prioritize the community. Guin adds, “It’s very important to them that we report back with all the things that we are doing, not just to bring in money from events, but also what we are doing to make our community a better place to live.” Through events like the annual Slam’d and Cam’d indoor car show, the center raises money for non-profit organizations, choosing a different charitable group each year. Employees also volunteer at the Greater Baton Rouge Food Bank, sorting and packing food to be distributed to local pantries. Raising Cane’s River Center is also the location for the East Baton Rouge Parish school board’s annual Back to School Bash, where students can receive school supplies, and services like haircuts, and vaccines, to prepare them for the coming school year. “We offer up our space, complimentary to them through a temp agency. Guin, who has been employed at the center since 2019, was fortunate to be able to remain busy during COVID, when the event industry was basically shut down. She recounts, “We still needed to communicate to the community, and to our employees, as to what was going on. I would work every other week and, during those weeks, I would push out messages on social media, using the opportunity to showcase our private event spaces. It was mostly finding ways that we could still communicate with our employees and with the community of Baton Rouge, keeping people engaged when we didn’t have much content to have them engage with.” Community involvement is a priority for Raising Cane’s River Center, as Guin shares, “We do our best to stay involved. Our naming rights partner, Raising Cane’s, is a very active participant in the Baton Rouge community, and it is important to