LP Building Solutions

6 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 a high value on the vision our various partners have for the industry, as well as the value they create using the products we manufacture.” Along with placing great importance on the values espoused by its external partners, LP also works hard to promote certain values internally. The company culture prioritizes integrity and ethical behaviors at all levels of the organization. “I feel proud to work for a company that values high standards of behavior and rewards hard work,” Henry adds. “In sales, LP gives me the latitude to develop a market strategy that is unique for my market. My market strategy will point towards the same goals that the corporation has but I am allowed the freedom to implement tactics that appeal specifically to the Utah market and provide solutions to issues that the Utah market is facing.” In promoting its positive company culture, LP makes the most of various advertising channels and is heavily involved with a number of trade organizations within the building industry. What sets the company apart from its competitors, however, is the amount of education and training it provides in the field. It is essential to LP that all its products are installed correctly to help ensure a longer-lasting, structurally sound home that will help provide years of protection from the elements. During the COVID-19 pandemic, when it wasn’t always possible to provide face- to-face support, the company’s online training programs were hugely important for continuing outreach to builders and installers. “Training and providing the necessary resources to builders and remodelers is something that we are really focused on,” Henry says. “In 2020, we launched LP SkillBuilder™, which is an online training platform that offers free and exclusive access to installation videos, courses, and more. We have both English and Spanish content on our LP SkillBuilder Platform to cater to the two most widely spoken languages in the U.S. LP BUI LDING SOLUT IONS In addition, for our remodelers we launched LP Remodelers Edge earlier this year, which is our contractor loyalty program. We highly recommend contractors check this out to see how we can help them close more sales, grow their business, and enjoy meaningful rewards.” LP’s commitment to investing in its employees means that they are given a future-proof skillset that is continually evolving. The company takes such a positive outlook, not only in terms of its workers, but also in the local building market, where they foresee growth for years to come. “We are excited about the future and particularly