Wild Birds Unlimited

Hobbies became something of a welcome respite from the pandemic, and many turned to birding out of opportunity and convenience during local lockdowns. “Business has been very strong over the course of the past year,” Dean confirms. “Obviously, with COVID, a lot more people shifted to spending time at home, in their home offices, and in their backyards.” “The business model had to pivot very quickly to doing delivery and curbside pick-up, and to figuring all that out,” recalls Pickett. “Thank heavens the migration to e-commerce had already taken place.” As everyone knows, the coronavirus had a disruptive effect on the global supply chain, and WBU was not immune. With so many people turning to birds for solace and diversion, suppliers of bird seed and feeders became backlogged, struggling to keep up with the demand. “There are parts of the country, like the