First City Bank

grow their business, add services that help their business, and other things like that. We share that across multiple platforms, but social media has become more of a focal point for us. It allows us to communicate with a variety of our customers in a different way, and people really enjoy that.” First City Bank also stays involved in the community, encouraging their customers to participate in fund raisers and food drives, while adding their own contests and initiatives to make it fun for customers to take part. Continuing to attract new customers is a high priority for the future for Charlie Cecil, who has been with the bank for 25 years. Looking ahead to the next five years, he says his vision includes “expanding our footprint into a larger customer base. We are looking to grow; we have the capital and the resources to be 50 percent larger than we are today. Ultimately, we will probably grow large enough to require us to have additional facilities, but we are not looking to change the model of what we do and how we do it. We’re really just looking to do more of it and expand our reach here in the metropolitan area.” Jim Bush agrees, adding, “The fascinating thing about the future is that we have built so many relationships over time, that we also start to see the generational transfer of businesses. The opportunity to work with multi-generations is an exciting prospect because as we grow, and their businesses grow, we find synergies that allow us to continue to do that together. So, to me, one of the most exciting things about the future is that our growth will be parallel to the growth of many of those relationships we started building years ago.” Like the customers they serve, First City Bank truly is building their business, one customer at a time. F I RST C I TY BANK