Floor Coverings International

office. The combination of having everything that’s needed at hand, plus the technology that we leverage, allows for the business to be a hundred percent mobile, other than the administrative and warehousing needs of the business.” BVM: How else do you support new franchisees? Daley: “In regards to ease of start-up, it is extremely easy to start up because we lead our franchisees through an extensive training period that includes, beyond flooring knowledge, business goal setting, leading and training their people, financial modeling, marketing, IT support and training – everything that they need to get the business running. Then we, literally, take a mobile showroom, which is a fully-outfitted, wrapped vehicle, and we hand them the keys, and it’s appointment-ready. We make sure that they have multiple opportunities to experience what it’s like to be a Floor Coverings franchisee by spending time with another business owner as part of their prep. In fact, they spend, typically, six to eight weeks, at a minimum, of training before they see their first customer. So, we have a very extensive training program to make sure that they’re not just flooring experts, but they understand all the pieces that are required to lead and run a successful business, and so, can continue to grow, support their community, and take care of their customers as they scale.” BVM: Do you have any multiple franchise owners? Daley: “We do have some multiple franchise business owners, but we find that there’s so much opportunity within a single territory that the way that we scale is not by adding additional territories, but by adding additional mobile showrooms to the business. As you scale the business, you add another mobile showroom to service the higher consumer demand with one more design associate, which is the term we use for retail sales professionals. Typically, the only time we have folks that invest in multiple FLOOR COVER INGS INTERNAT IONAL