Floor Coverings International

FLOOR COVER INGS INTERNAT IONAL model. One of the great things about being a part of FirstService Brands is we’re able to look at how our “sister franchises” have been able to successfully grow their systems and repeat the model with Floor Coverings International. It’s a different widget, but it’s the same process from a franchising perspective. We grow, typically, four to five times industry growth, annually. So, we are consistently at 18-20 percent growth in an industry that is commonly only in low single digits. BVM: How has the company been impacted by the Covid pandemic? Daley: “The only negative has been around the same thing that affects everyone; we’ve had members of our team become ill. Fortunately, we haven’t lost anybody to the virus. Other than that, we’ve done the right things regarding safety protocols to ensure the safety of our customers and our staff, with all of our folks exceeding the PPE standards, as well as ensuring that our customers have an option for post- installation service for their home; to ensure that there’s no possibility for virus being left behind. But in regards to business – we’re booming. Customers who may be less inclined to go to a brick and mortar business, today, are comfortable if someone comes to their home, as long as they’re following the proper safety precautions. So we are actually extremely busy. There was a short time in March when things slowed down, as everything did. But we are coming off a strong year, last year, with significant growth planned for the balance of this year.” BVM: What else would you like our readers to know about Floor Coverings International? Daley: “Our small business owners have more pride and expertise as a specialist than anyone in the flooring industry. When you combine the Director of Merchandising, Neil Dailey