Worldwide Supply_web
adds. “And later this year, we expect to grow into the Asia/Pacific region. So we are truly, worldwide.” The company’s customer base is focused on Tier One and Tier Two cable operators, service provider/carriers, and medium to large- size enterprise businesses that might need the necessary equipment and services to build their backbone network to support high-speed voice, data, and video. It sells both new and pre- owned products as well as a variety of services that support them. It is a recognized leader in the secondary market network equipment in- dustry. In many cases the company will procure equipment from the Tier Ones, which it turns sells to the Tier Twos, saving them as much as 80 percent of their costs. VanOrden explains: “Many of the Tier One ser- vice providers, whether a cable operator or car- rier, have a significant amount of excess. Either they’ve over-purchased, or what we have found in the industry is that these organizations’ net- works are so large, and what’s happened over the years is they’ve acquired and/or merged with others. And they have duplicate products, or the company they acquired doesn’t have the same manufacturer in their network, or they have current technology and no longer have a need for the previous generation. So they have to swap it out. And that creates a niche, an op- portunity to turn it into capital. In many cases, this equipment isn’t used; sometimes it’s still WORLDWIDE SUPPLY new in the original packaging.We can go down to the Tier Twos that don’t have the budget to be able to make the investment in the brand new equipment, and by utilizing us a primary supplier, it allows them access to that equip- ment because of the significant savings we can provide.” While reselling will still be a major part of the business, VanOrden believes that, going forward, Worldwide Supply will be more fo- cused on the service side of the company. “We were known for many years as the equipment company in the secondary market,” he says. “But we are seeing, over time, that services are becoming a larger and larger portion of our business – not just with the maintenance piece, but also with asset recovery services and professional services. There is real need and demand in the market, today, as compa- nies are trying to control their budgets, their bottom lines, and their head counts. So, that’s been a real sweet spot for us.” VanOrden elaborates on some the com- pany’s current portfolio of service offerings: “Third party maintenance – we can provide the same maintenance and contracted ser- vices you would get directly from the OEM, but we can do it at about half the price. What allows us to do that is we already have much of the spare equipment in stock, and we have the technical engineers on staff, as well. It was really the first type of service we entered
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