TennesseeRV

stereo capabilities-it is awhole newworld.” It may sound trite to say that a business succeeds because of its positive attitude,but in this case it re- ally just might be true.Tennessee RVstarted in 2004, right before the bottomdropped out of the financial market in the United States,and the Great Recession sawa sharp decrease in luxury sales across the board. Still,the companygrew,in time,when a lot of stores were closing their doors. “We started out with a lot of talented staff andwe did reallywell,”says Sellers.“In 2004,5,6,and 7,we did reallywell.Matter of fact,we did reallywell for sixth months into 2008,before the downturn actuallyaf- fected us.But by that time,wewere prettywell estab- lished,so,financiallywewere strong enough tomake it through the downtime.Actually,it reallyworked out to be an advantage for us because during that time, about 38 percent of the dealers across the United States went out of business,and a lot of dealers in our immediate areawent out of business. What that allowed us to dowas to capitalize on it bypicking up the product that theyhad,that we had use for.So, where other dealers were trying to salvage everything theyhad,wewere spendingmoney,trying to build our TENNESSEE RV Serving our community means investing in local businesses. When it comes to finding a banking partner, more people in East Tennessee choose CNB to help their business grow. Congratulations to Tennessee RV Supercenter for being recognized as a leader in the RV industry. Visi t : www.CNBTN.com or Cal l : 865-453-9031 dealership evenmore.” When asked about long range goals for Ten- nessee RV,Sellers talks about the importance of meeting customer requirements,the expansion of product lines,participation in industryassociations, and the room for growthwithin the RV industry. These are not idle observations,as he demonstrates his commitment to these principles through his actions.He is involved in industryRVassociations, and has implemented changes withinTennessee RVdesigned tomeet changing customer service re- quirements,such as the addition of a second facility to support RVstorage and an RVCollision Center body shop. Tennessee RVaverages 600 sales per year,with 80 percent being newand 20 percent,used.Sell- PREFERRED VENDORS n Citizens National Bank www.CNBTN.com n Atlantic Capital Bank www.atlanticcapitalbank.com n Lattimore Black Morgan & Cain www.lbmc.com ers again points to the qualityof his employees in making this happen,and the importance of customer service.“I thinkwe have to stayon top of our prod- uct lines in terms of what the customers want and payattention to our customers,first off.I thinkwe need to gear up through our Business Development Center to be able to growthat department because there’s still a lot headed in that direction.We have long-termgoals of selling 1200 units a year by2020.” Of course,there is also another old adage: “loca- tion,location,location.”It does not hurt that Ten- nessee RV is situated at the foothills of the Great SmokeyMountains National Park,the heaviest trav- elled park in the country,hosting between 11 and 12 million visitors a year.“And the great part about the Great SmokeyMountains National Park is that we have a hundred campgrounds within fiftymiles of the dealership here,”Sellers concludes,“So,you know, that’s what makes our accessory store so valuable to customers.There is a lot happening right in our own backyard.”