TennesseeRV

AT A GLANCE TENNESSEE RV WHAT: A family-owned RV dealer WHERE: Knoxville, Tennessee WEBSITE: www.tennesseerv.com TENNESSEE RV motor homes,fifthwheels; thenwe started getting some of the employees in. Fortunately,during the recession,wemanaged ourselves in away that the business really tookoff as the economycame back. By the summer of 2014,business was so good that I was able to purchasemybusiness partner’s interest in the dealership to become sole owner.” Today,Tennessee RV is one of themost successful recreational vehicles dealers in the country,offer- ing hundreds of units from the best-sellingDiesel Motorhome,Phaeton byTiffinMotorhomes,right through to toyhaulers.The company sells everyclass of camper and has 20 service bays withmechanics qualified for every type of repair possible. Not a bad achievement for amanwho started out as a runner for the parts department at Foretravel andworked his wayup through the ranks.Roger Sellers believes inwhat he does and has built his companyon a commitment to excellence,outstand- ing customer service,and employee loyalty. “We sell RV’s all across the United States,”explains Sellers.“People order over the internet andwe deliv- er right to their door.We’re reallygeared up for our BusinessDevelopmentCenter,theBDC,wecall it. And that’sbasicallyinternet.Because,youknow,youhavea lotofpeopleout therewhoactuallydon’twant tocome toadealershipand interactwithasalesperson.They prefer todoeverything,asmuchas theycan,onthe internet.It’s startingtobeahugepartof ourbusiness. Thedemographicis reallychanging.” So ismotorhome and trailer configuration.As Sell- ers points out,the formula inmotorhome construc- tion used to be that you built them to entertain six, to dine four,and to sleep two.The owners and buyers were basicallyover 65.But now,you have to be able to accommodate families with two or three kids, and somanufacturers have started to focus onmore sleeping and dining capacity.“You’ve got to have the smart TVs,”Sellers says.“You’ve got to have theWi-Fi capabilities.You’ve got to have the video capabilities,