Martin Mgmt Group

stores.Andwe’re going to continue to grow.In Ben- nettsville,South Carolina,we acquired a Honda store and then,this past year,we acquired a Ford store in that market.We’ve got a newpoint and KIAfacility under construction,currently,inDayton,Ohio.” Growing its internal operations is just as import- ant to the Group’s future as growing geographically. “Our president (ChadwickMartin,Cornelius’son) is not scared of technologyand change,sowe stayon the cuttingedgeof internet salesandhowthepublic wants tobuycars.Wedoa lotof ourbusinessviaphone and internet.It’snot‘pushabuttonandbuyacar,’quite yet,butwe’reworkingonsomeavenues thatwould make that a lot closer toa reality.Ourmarketingbudget across thecompanyismajoritydigital.” Another internal change,according toMassie,is a pilot programacross the company to implement non-commissioned payplans.“Customer service is more important,”Massie asserts.“The payplan drives the outcome,so that keeps the salespeople aligned with our goals.” Nowin its 27th year,theMartinManagement THE MARTIN MANAGEMENT GROUP PREFERRED VENDORS n Dealership For Life www.dealershipforlife.com Dealership For Life is the most comprehensive automobile mar- keting and loyalty program in the country. Since 2004 , it has assisted dealers in creating custom programs to brand their businesses, ad- ministrate their programs, train their staff, and produce retention and profits that set new standards in the industry. With territory exclusivity, Dealership For Life provides a competitive edge over other dealers with programs designed to drive customer interest and loyalty. n CallRevu www.callrevu.com n Dealer Products Specialty Services LLC dealerproductsspecialty@gmail.com n National Coatings & Supplies www.nationalcoatingsandsupplies.com n Resource Dealer Group www.thewarrantygroup.com/auto-dealerships Group is one of themost successful and respected automobile retail organizations in the nation.It has consistentlybeen ranked in theAutomotiveNewsTop 125Dealership Groups as well as BlackEnterpriseMag- azine’s annual Top 100MinorityDealers in theNation.Its customer retention and satisfaction rates consistentlyexceed the national average. No doubt,this is one automotive company that will continue to ably represent itsmany brands,serve and service itsmanycustom- ers,and,as DericMassie declares,“stayvery active and veryengaged in the communities where our dealerships and businesses are located,fromSouth Carolina to California.”