Martin Mgmt Group

lar,state-of-the-art facility in Bridgeport,Virginia for two dealerships it bought in 2014-ClarksburgAudi andVolkswagen–both of whichwill bemoving into their newdigs by the end of the year. Bridgeport was chosen because it was believed to be the best location to serve the two import fran- chises’existing customers,as well a placewhere the Group could providemuch needed jobs.Thinking about its customers and serving its communities are both facets of theMartinManagement Group’s ethos. “The company trulycares and gives back to every communitywherewe’re located,”saysMassie.“It’s about the car deals,as well,but the community ranks right therewith it.It’s as important as our day-to-day operations to take care of the communities that sup- port us and have supported us for all these years.” That support probablycame in handyduring the Great Recessionwhen the Groupwas hit with a doublewhammy–a tanked economycoupledwith the demise of the Saturn brand.“Saturn going out of business had a huge impact on this company,”says Massie.“We lost all of our Saturn points at one flip of the switch.But wewere able to backup,spinmove, and put some other brands in those emptySaturn THE MARTIN MANAGEMENT GROUP Everything you need in one Administrator! DEALERSHIP FOR LIFE , the industry leader for customer retention & training SINCE 2004. DEALER OF THE MONTH DEALER OF THE MONTH Deric Massie Vice President of Operations Martin Management Group "We use Dealership For Life at all of our locations, They have provided industry leading retention, so instead of hitting the benchmarks we are setting them." 800.717.4988 | F 866.366.8858 | DealershipForLife.com 2016 Vendor of the Year “Excellent product and value with outstanding customer service. Dealership For Life presents us with a unique selling message that resonates our customers.” Jeremy Snawder Vice President of IT & Marketing Martin Management Group Congratulations to Chad Martin. It was Chad’s vision to build a robust retention program that allowed him to invest in his customers. He chose Dealership For Life as his partner in this endeavor, starting with Subaru of Dayton over 7 years ago. Today, his retention program is in every one of his dealerships, creating loyal and highly satisfied customers. The development of Rev Rewards has been a concerted effort on the part of Martin Group management and the staff at Dealership for Life. The results of this combined effort has produced higher gross profits by increasing the volume of customers that return for all their automotive needs and a higher level of customer satisfaction by exceeding expectations. When all parties have a reality of winning with each customer interaction, the results will speak for them- selves. Martin Group is leading the industry in Sales to Service Retention, Customer Satis- faction Scores and increased growth in both Sales and Service production. At the just completed Martin Group Annual Meeting in Charleston, South Carolina, Dealership for Life was awarded “Vendor of the Year” and Todd Gilbreath, Account Manager, accept- ed the award. This is a partnership between Dealer and Vendor that works! “VENDOR OF THE YEAR” WWW.DEALERSHIPFORLIFE.COM