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“I believe that we are in a very good mar- ket for the products that we sell, which are made to protect homes from high winds due to hurricanes. In 2004-2005, there were eight named storms that crisscrossed the state of Florida, creating major damage for homeown- ers. The damage was so significant that in- surance companies that offered homeowners insurance stopped writing that type of insur- ance, forcing the state to create an insurance company (Citizens Insurance) to pick up the policies.” Meanwhile, hurricane impact glass tech- nology had been developed by the DuPont Corporation. “It made the burdensome effort of putting shutters up, insignificant, because the glass can’t be shattered by wind or flying debris,” Delia explains. “A high demand from consumers looking to bring their homes up to code, as well having limited products to pick from, has allowed Home Performance Alli- ance to expand with offices in Jacksonville, Fort Myers, and soon, Orlando. Our windows have a proprietary insulated glass system which makes them extremely energy efficient. Customers can expect to reduce their electric use by 50 percent or more, saving them hun- dreds of dollars annually.” Delia believes that the company’s compet- itive edge comes from two main advantag- es: the ability to offer high quality products made exclusively for HPA; and installation HOME PERFORMANCE ALLIANCE done by a team of highly skilled technicians employed by the company. He explains, “We sell custom-made windows and doors to protect homes from storms and our prod- ucts are made especially for us by a specialty manufacturer. So, we’re selling, factory-direct. Therefore, the customer can expect a superior job as well as excellent customer service.” And then, of course, it all comes back to selling. The company employs a team of high- ly trained, professional sales consultants who meet with homeowners to assist them with understanding the new building codes, while demonstrating actual sample products so they can make informed decisions. Delia as- serts, “But they’re not the only ones who sell the products. I think there are lots of compo- nents that go into making a project like this a success for the customer.” Delia insists that even while having the right product, sold in the right way, and at the right time and place, nothing can be accom- plished without the right people. “I think that the people that we have are really the key to this whole business,” he says. “We don’t man- ufacture anything; we process the project. We have several key managers who have come with success stories of their own, who walked away from good tenure and lots of benefits, to come to work here because they wanted to be on the ground floor of something new.” Delia claims that the only thing stopping