campers inn

our growth plans,we’ll stop growing.They still come first.But,we do believe that as we continue to grow, our service network is better serving our custom- ers.Our strategy is to continue to build out and expand our operations.This last December/January, we acquired an operation in Indiana,right outside Louisville.That was our first foray into themid-west, andwe plan to continue expansion in that direction, as well.” Likemost players in the industry,Campers Inn RV and theHirsch familyhave cultivated relationships with a plethora of partners includingmanufacturers, banks,and parts suppliers. Ben says,“Manymanufac- turers we’ve dealt with for a long time have consol- idated in the past fewyears,especiallyduring the recession.We’re doing business with all themajor manufacturers at this point,and have relationships with the people at thesemanufacturers,some going backdecades.Whether it’sThor,Forest River,Win- nebago,GrandDesign,Tiffin,or Gulf Stream,we do business with all of them in some capacity.” Campers Inn also deals with top financial institu- tions,including Bankof America,Bankof theWest, andM&TBank.And it does an incredible amount of business withNTP,amajor parts and accessories supplier for the RV industry.Ben adds,“At this point, with the number of locations we have,we’re doing business withmost of themajor suppliers and ven- dors in the industry.It’s a great network.” With demographics changing,attracting customers CAMPERS INN RV froma new,younger market is crucial going for- ward.BabyBoomers still make up a huge portion of sales; people in either their peakearning years or peak spending years.Both types of consumers are good for business,as they look for different ways to spend their vacation dollars.GenXers starting families are buying RVs,and some older Millennials are looking for ways to bring their family together.The recreation vehicle lifestyle is appealing,especially to thosewith young kids. Ben reports,“We’re seeing it more andmore. Howto appeal to them?You do things a little differently.It’s not theTVor radio advertising that brings them in.Sometimes it’s connection through social media,moremodern technology. Those customers are coming inwhen they feel connected to a brand; oftentimes,either asking for a specificmanufacturer,or they’ve seen us on Facebook.Adifferent wayof connecting,but they still want the same things as the other genera-