Business View Magazine
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come Ben’s Soft Pretzels, the recipe for the provender
he hoped to sell didn’t come along with the shop. So,
the couple went to work, improvising and experiment-
ing until they came up with the recipe that was des-
tined to transform their lives and the pretzel business
as a whole.
Enter business partners Scott Jones and Brian Krid-
er, who met Ben one day and, after sampling some
of his wares, decided to start a business built around
the Miller’s proprietary recipe for soft pretzels. The
partners opened their first Ben’s Soft Pretzels store in
Elkhart, Indiana in May 2008. Within 18 months, they
AT A GLANCE
WHO:
Ben’s Soft Pretzels
WHAT:
Franchiser of soft pretzel outlets
WHERE:
Headquarters in Elkhart, Indiana
WEBSITE
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