Business View Magazine
9
come for. The first class, our 101 class, is all about
their business. It’s three days of business training. It’s
the important things they need to have to start the
business, operate the business, and run the business.
It’s real in-depth and very comprehensive. Our second
class is called ‘Reality Training.’ That’s five days of in-
tense, in-store training at Ben’s University in Goshen,
Indiana. We’ve got a big classroom where we’ve got all
the audio/visual stuff that you would find in a regular
classroom and, on the other side of it, we actually have
a full, working bakery.”
Jones is very bullish on Ben’s Soft Pretzels’ future.
Krider is likewise convinced: “Once we sell you the first
pretzel, the pretzel will sell itself,” he declares. And the
team will continue to follow their original plan for suc-
cess. “We’re dedicated to making it a very simple pro-
cess, while providing a very comprehensive training in
how to turn that simple process into a very rewarding
business,” Jones adds. “Or as we like to say around
here: ‘We like to turn dough into dough! ”
By the way, Ben Miller is still involved. He and his wife
own a number of Ben’s Soft Pretzel stores, and he
oversees production of the company’s secret mix that
it alone makes and ships daily to all the Ben’s Soft
Pretzel stores.
And so, may pretzels continue to bring good luck, long
life, and prosperity to all who make and enjoy them!
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ness valuations. It has offices in Goshen and South
Bend. -
