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Business View Magazine
Hy-Brid Lifts by Custom
Equipment, Inc.
Picking the right lift for the job
It’s axiomatic that what goes up must come down. But
when going up and coming down is an essential part
of one’s work, as well as a quantifiable part of a com-
pany’s bottom line, going up and down both safely and
efficiently must also be part of the equation. Custom
Equipment, Inc. is a Wisconsin-based manufacturer
of Hy-Brid Lifts – the aerial work platforms that help
workers go up and down in the safest and most ef-
ficient way possible depending on their individual job
requirements.
Aerial work platforms (AWPs) are used to provide
temporary, elevated access for people or equipment.
There are two main types of AWP. Large articulated
