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Business View Magazine
In addition, Redfern says that ABCHI is always evolv-
ing its technology. “We took on a significant upgrade
in software in the past year with a CRM program tied
together with a good software platform,” he relates.
“That’s incredibly effective in communicating appoint-
ments, financial arrangements, and ongoing follow-up.
That was a huge initiative for us, which we were able to
roll out across the company in fairly short order.”
According to Redfern, all of the company’s franchisees
are trained and either certified or licensed as required
by local guidelines. “We have an incredibly detailed
training program,” he says. “Upwards of 440 hours of
home study courses in textbook training before they
even come to begin our two-week boot camp program.”
