For nearly 90 years, Nusenda Credit Union has been dedicated to helping our members achieve their financial goals while strengthening the communities we serve. Nusenda is more than just a financial institution — we are committed to improving the financial well-being of our members and uplifting the places we call home, including Deming, where we are excited to now serve. FINANCIAL SERVICES WITH YOU IN MIND As a not-for-profit credit union, we return earnings to our members through higher savings rates, lower loan rates, and fewer fees. Our full suite of financial services is designed to meet our members’ needs at every stage of life — from everyday banking and credit cards to home, auto, and business loans. We support businesses and entrepreneurs with comprehensive lending services and the resources they need to grow and thrive. “At Nusenda, we believe in meeting our members where they are, providing solutions that make a lasting impact, and investing in the future of the communities we call home,” said Michelle Dearholt, President and CEO of Nusenda Credit Union. “Together, we can achieve great things — that’s The Power of WE.” COMMUNITY IMPACT THAT MAKES A DIFFERENCE Beyond our products and services, Nusenda is deeply invested in the communities we serve. Through strategic partnerships, local investments, and volunteerism, we are committed to making a lasting impact. Our Community Rewards® program has invested millions back into local nonprofits, supporting education, healthcare, the environment, and economic development initiatives. In Southern New Mexico, we’ve opened our third branch in Las Cruces and are helping to fuel financial education and innovation in the region through a multi-million dollar investment in New Mexico State University’s FinTech Lab at Arrowhead Center and the Center for Financial Capability. EXPANDING OUR REACH Our dedication to empowering individuals and businesses extends into West Texas, where we are excited to expand our impact and foster new opportunities for community growth. Whether it’s providing affordable loans, delivering financial education, or supporting local organizations, our goal is to create brighter financial futures for all. As we look ahead, Nusenda remains steadfast in our mission to be a trusted financial partner —offering solutions that make a lasting difference and investing in the communities we serve. To learn more about Nusenda Credit Union and how we can help you achieve your financial goals, visit nusenda.org.
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