Premier Pools & Spas

Latham is the largest designer, manufacturer, and marketer of inground residential swimming pools in North America,Australia, and NewZealand.With over 65 years of experience, Latham offers pools that fit every budget and style preference. Latham’s family of products bring together the best in fiberglass, vinyl liners, automatic safety covers, solid and mesh safety covers and various pool accessories. Latham’s mission is to provide top quality products, competitive lead times, and customer-centric service makes Latham ‘easy to do business with’ and the preferred manufacturer in the swimming pool industry. Latham is one of the only pool manufacturers to receive ICC-ES Certification of its products. This ensures that building products meet code requirements. ICC-ES certified products are building inspectors’ #1 choice for approving building codes. With a coast-to-coast operations platform consisting of approximately 1,800 employees across over 24 locations, Latham is the established provider of choice with a proven history of quality and customer satisfaction. When it comes to quality, selection, simplicity, and support, Latham is The Pool Company. pools, many of them lack marketing and operational skills. So, by internalizing and centralizing efforts around such powerful digital assets, Premier Pools & Spas can easily and consistently support and communicate with its franchisees. “We do a lot of things for them,” Porter states, “We have in-house graphic artists, we build our own brochures and websites, we build our own apps, we run our own YouTube channels, and we do our own remarketing.” Fortunately, these actions all feed into the strong commitment to franchisee success, which the company takes very seriously. Through comprehensive training programs, ongoing support, and a family-oriented culture, Premier Pools & Spas empower individuals to thrive in their entrepreneurial journey, and that process starts from day one. “Onboarding starts even before the franchise PREMIER POOLS & SPAS