Reno Buick GMC Cadillac

4 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 4 RENO BUI CK GMC CADI LLAC new role in Community Events and Marketing. “She joined in the early months, as well, and kind of transformed the way that we were perceived in the community. We became very community driven and started working with lots of different associations and charities,” Hoel says. “We really do believe in being connected to and giving back to the community,” Hicks adds. Together, the three of them were at the forefront of a renaissance, of sorts. Hoel proudly talks about their involvement with the University of Nevada football team. Each year, one of their trucks becomes The Beast – jacked up with fancy wheels and sports a specially designed wrap. to curtail numerous brands, including Pontiac. Eventually, though, they became a Cadillac and Buick dealership. And that’s about the time when current Dealer Principal Arne Hoel joined the company. Admittedly, he wasn’t much of a car guy before he came on board. “I had just gotten involved in the industry and then had the opportunity to come to this dealership,” he recalls. He, along with several others, were pivotal to the dealership’s turnaround in the years that followed. Hoel relied heavily on Garrett Green and newcomer, Doreen Hicks. Hicks brought a wealth of sales and marketing experience to her General Manager Garrett Green, and Dealer Principal Arne Hoel