Instafuel

determine the right pump to turn on.” With a fleet of 50 trucks and a team of 70 employees, Instafuel is a lean organization. Headquartered in Houston, Texas, the firm also has five branches throughout the state in Dallas, Fort Worth, Austin, San Antonio, and Houston. Within the year, the company plans to double its footprint, tripling it within the next two. “Every large business fleet, even if they have thousands of vehicles, are even potential clients for us,” says Nahhas. “The fact that COVID increased the number of deliveries being made may have helped us along, but 60 percent of our current customers have a national footprint as well, so there is the potential of moving into other states. And we have not even begun to look at the public sector, as municipalities have their own way of requesting quotes and going through a bidding process – but the possibilities for growth are astronomical.” Baki reflects, “When we started the business, we were hungry for success, and we came up with a business model that really works. But as it developed we came to realize that we are not just delivering fuel, we are fundamentally changing the fueling infrastructure of the country. And what I mean by that is, just like how you get everything else delivered, fuel will be delivered as well. We believe that the gas station model is going to slowly fade away and there’s going to be a new void. We believe mobile fueling, and Instafuel specifically will be able to fill that void. It will take a huge amount of infrastructure, a huge amount of fuel trucks, and a huge amount of technology. We are pioneering this whole thing and we believe in 10 years a big portion of Americans’ fuel will be delivered to them. Instafuel is leading the way.” CMO, Nour Baki